![]() ![]() By tracking how users interact with the ad, such as how long we spend looking at it or the number of times we click on it, advertising algorithms will adjust to continue feeding us similar content. The vividness of that ad not only caught your eye but stuck in your brain, determining your later purchase.Īlthough advertising has always played on the availability heuristic-whether that be big flashy billboards along the side of the highway or repetitive postings in newspapers and magazines-online advertising has taken this to a whole new level. Even though other brands may be proven to provide better traction or arch support, they do not come as easily to your mind while you browse the shelves. When you are at the mall going shoe shopping weeks later, you cannot resist buying that same pair you saw before. The font is bold, the images are bright, and the catch-slogan just feels right. Imagine scrolling through your Instagram feed and stumbling upon an ad for a pair of sneakers. ![]()
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